What you bring

- Based in São Paulo with up to 4 business trips per year to the U.S. fluent in English;

- Bachelor s degree in Marketing, Communications, or related field;

- 3-5 years of marketing experience, focusing on brand marketing and execution;

- Experience working with PRs on product placement, seeding, gifting, owned/paid media, and affiliates;

- Excellent communication and interpersonal abilities;

- Ability to work in a fast-paced environment and handle multiple tasks simultaneously;

- Nice to have: specialized knowledge in luxury retail and high net-worth clientele.

What you will do

Brand awareness (top-of-the-funnel)

- Work closely with the Head of Marketing and the NY PR to raise brand awareness in New York;

- Align marketing efforts with overall brand objectives, guidelines, and storytelling.

Product placement, seeding, and gifting

- Work closely with the NY PR to identify product placement, seeding, and gifting opportunities;

- Coordinate the execution of these activities with the PR agency and operations team.

Owned/paid media

- Create compelling and relevant content across ecommerce, social media, and paid media channels;

- Plan and execute paid media campaigns, including press releases, sponsored content, and native advertising.

Strategic wholesale

- Actively identify and establish commercial relationships with leading US tableware boutiques;

- Seek and develop wholesale opportunities for home scents across the United States.

What you may do in collaboration with the:

Digital lead

- Help manage affiliate programs through the NY PR or influencer platforms such as GRIN or impact.com;

- Source and onboard affiliates and develop promotional materials and incentives.

Performance marketing lead

- Help execute performance marketing campaigns, including paid ads on social media and gift guides on press;

- Coordinate the production of campaign assets, ensuring alignment with brand guidelines and storytelling.